Pedigree Dogs ad shot 1000 FPS using the Phantom camera
Director Bob Purman used a camera at 1,000 frames per second to capture these scenes of dogs in action for a Pedigree commercial. The result is an opportunity to savor dogs’ expressions in a unique way — really slow.
“The super slow motion really captured this intense sense of desire in the dogs’ eyes,” Purman said to Creative Newsletter, from Advertising Age. “To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog’s facial expressions.”